CAIPFEST BRAZILIAN COCKTAIL WEEK FOOD AND DRINKS CAIPIRINHA FESTIVAL TOURISM AND CULTURE LONDON | MADRID | MILAN
THE BIGGEST BRAZILIAN COCKTAILS, FOOD AND DRINKS COMPETITION IN LONDON, MADRID AND MILAN
The CaipFest was created in 2017 in London by VBRATA – Visit Brazil Travel, Cultural and Business Association to promote Brazil as a cultural and gastronomic destination using the Brazilian cocktail internationally known, the Caipirinha, as well as the participating bars and restaurant offering Brazilian cocktails, food and drinks.
THE OBJECTIVES OF THE CAIPFEST
- Promote participating bars and restaurants
- Generate high quality media coverage for Brazil and participating bars and restaurants
- Establish the biggest Brazilian food and drinks competition in Europe
- Crown “Best Caipirinha”, “Best Brazilian Restaurant” as well as other winners across different categories
- Profile establishments as specialists in caipirinha and Brazilian food
- Encourage cocktail lovers to find out more about Brazil and driving general awareness of Brazilian culture in the UK and Europe
The festival provides digital and social media campaigns to promote all partners and the participating establishments.
“We want to show the British, Spanish and Italian public that caipirinha, the most famous Brazilian cocktail, as well as Brazilian food and drinks can take place in any type of events and also to promote the diversity of Brazil and Brazilian tourism”
WHICH IS YOUR FAVOURITE?
VOTE, GET INVOLVED, HAVE FUN
HOW THE COMPETITION WORKS:The Caipirinha Festival is the biggest Brazilian cocktails, food and drinks competition in London, Madrid and Milan with the participation of bars and restaurants competing in various categories, including “Best Caipirinha”, “Brazilian Food”, “Best Caipirinha Barman” amongst others. Voting requires the participation of consumers while at the participating bars or restaurants to sample caipirinhas and cast their votes online. Scores are awarded for a range of categories: caipirinhas (original, fruits and exotic), caipirinha menu offered, cachaça, bartender, bar decoration, originality and creativity, culinary fusion, Brazilian snacks, Brazilian food, location and services, among other categories. During the competition the participating establishments will have their caipirinhas and Brazilian food (if available) judged by regulars, as well as a jury composed of critics and opinion makers. In total 50% of the votes will be from the public and 50% from the jury. The votes will be determined by the festival organisation.
WHICH IS YOUR FAVOURITE?
VOTE, GET INVOLVED
HAVE FUN, DRINK RESPONSIBLY!